OCTOBER 13 – NOVEMBER 15, 2011
LONDON METROPOLITAN UNIVERSITY LONDON
ANDREA SALA. TUTI FRUTI
curated by CURA.
Andrea Sala sees Commercial Road’s showcase as “the public that is within it” (Bruno Munari).
It is an opportunity to synthesize the elements of an investigation always aimed to the forms of design, of architecture and to the idea of display as “place” where to create new ways of “exhibit.”
A space without a skin, exposed 24 hours a day to the sight of the passers-by, where the modular element of display, designed on the geometrical trajectories suggested by the surrounding environment, retrieve the models of historical Minimalism – from Frank Stella, with the oblique and interrupted lines of his paintings, to Donald Judd with his serial modules and algific materials – as well as Hélio Oiticica’s forms, overlapping with the apparent ease of Tropicalism.
Here, an inclined and mirrored surface is inserted in the window space, with diagonal slits that become the central element of their function: The artist affirms “Only in these cracks something can happen.”
Andrea Sala brings all the structural elements of a common commercial showcase to their essence: the plexiglass’ tubes in their primary colors, yellow, red and blue, that recall the neon lights of the shops; the mirror, which orders and, at the same time, multiplies the exposed merchandise, like in many fruit markets in Montréal – city where he lives and works – the display, set up, perhaps, as to show (or not) other products in the future, but today it is still and only a fruit display.
In collaboration with Federica Schiavo Gallery, Rome.