CURA.

PENNACCHIO ARGENTATO

COMMERCIAL ROAD
PROJECT #5

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OCTOBER 11 – NOVEMBER 15, 2012
LONDON METROPOLITAN UNIVERSITY LONDON

PENNACCHIO ARGENTATO. THE BEST OR NOTHING

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curated by CURA.

The artist duo Pennacchio Argentato (Pasquale Pennacchio and Marisa Argentato) work in the ‘window’ on a phrase made famous by Gottlieb Daimler, founder of Mercedes, used for the television commercials of the world-famous status-symbol brand. The reference to the models of success, luxury and power is actualized in the process of rewriting set off by a group of university students during the opening, causes a short circuit of sense by turning corporate communication into something ‘mundane’, a statement of choral frustration with the models imposed by society, which are based on selection and exclusion criteria.

In collaboration with T293, Naples/Rome

OTHER OFF-SITE
CURA. at Kunsthalle Lissabon
ROWING London
Marsèlleria, Milan
DEPART FOUNDATION at NAUTILUS A SIXTY HOTEL, Miami
Lissabon Kunshtall
FONDAZIONE GIULIANI, Rome
AMERICAN ACADEMY IN ROME
VALENTIN, PARIS