CURA.

UTOPIAN FANTASY
GUCCI

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2017 has been a lot of things, with plenty of aspects we’d really rather not repeat. Gucci’s love affair with the art world however, is something we can’t wait to see more of: enter the house’s SS18 campaign, “Utopian Fantasy”.The latest in Gucci’s collaboration with Spanish artist and illustrator Ignasi Monreal – responsible elsewhere for partaking in the brand’s hashtag friendly #GucciGift and #GucciGram campaigns respectively, the former which saw his work decorate the #GucciArtWall in Milan’s Largo La Foppa – the new campaign channels Monreal’s aesthetic into depictions of the earth, sea and sky.
Exploring photorealism in his approach, and subsequently a surreal and heightened lens, here the artist marries the brand’s new sartorial line-up into a series of re-workings of famous art works from diverse centuries – pieces from the Dutch Renaissance amongst them – inviting us to reconsider the relationship between the two industry’s. And hit like on Instagram, obvs.

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OTHER EXTRA
Fonderia Artistica Battaglia, Milan
Metro Pictures, NY
Our yearlong investigation into the body continues. CURA. 28 is devoted to different artistic experiences and practices—crossing generations, time, space, and media—revolving around the boundaries, powers, forms and interpretations of the body that exist within the present world.
The Movie
Fonderia Artistica Battaglia
Fall–Winter 2017–2018
This letter is the first public step. We will continue to address and act upon these issues as part of a larger process...