CURA.

UTOPIAN FANTASY
GUCCI

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2017 has been a lot of things, with plenty of aspects we’d really rather not repeat. Gucci’s love affair with the art world however, is something we can’t wait to see more of: enter the house’s SS18 campaign, “Utopian Fantasy”.The latest in Gucci’s collaboration with Spanish artist and illustrator Ignasi Monreal – responsible elsewhere for partaking in the brand’s hashtag friendly #GucciGift and #GucciGram campaigns respectively, the former which saw his work decorate the #GucciArtWall in Milan’s Largo La Foppa – the new campaign channels Monreal’s aesthetic into depictions of the earth, sea and sky.
Exploring photorealism in his approach, and subsequently a surreal and heightened lens, here the artist marries the brand’s new sartorial line-up into a series of re-workings of famous art works from diverse centuries – pieces from the Dutch Renaissance amongst them – inviting us to reconsider the relationship between the two industry’s. And hit like on Instagram, obvs.

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In a period of transition, loss of horizons, rethinking of known schemes and expectations, between trying to catch up with digital acceleration and dealing with a content overload, CURA. translates the vocabulary indicative of this new decade by republishing a thoughtful selection of contributions from its archive.
Stay safe, stay home and listen to good music.
Stay safe, stay home and listen to good music.
Stay safe, stay home and listen to good music.
Stay safe, stay home and listen to good music.
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