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Instructions for use in 8 moves
“Go to the kitchen.
Open the refrigerator.
Grab a bottle of Menabrea beer.
Open it. Pour and drink it.
Go back to the kitchen and wash the bottle under a burst of warm water.
Remove the label.
Save the paper mark, examine the tear, the shape it creates.
Now scratch with your fingernail until all the remaining glue has been removed. Repeat several times if necessary, until all traces have been erased.
Go back again to the kitchen.
Open the refrigerator.
Get another bottle of Menabrea beer.
Open it, pour and drink and make the new label for Menabrea beer (to be repeated until the result obtained)”.

The Artists
Giorgia Accorsi
Alessandro Agudio
Luca De Leva
Diego Marcon (WINNER)
Daniele Milvio

Diego Marcon 

The Jury
Stefano Raimondi (curator)
Giuseppe Alleruzzo (gallery director)
Benedetta Lucherini (art collector)
Paola Maina (press office at Birra Menabrea)
Danilo Ruggiero (Untitled Association president)
Andrea Sala (artist)

Promoted by Untitled Association

The Menabrea Art Prize was founded in 2011 by Untitled Association and Birra Menabrea. The annual award aims to promote emerging Italian artists working with a variety of media – from video to sculpture, and from graphic design to collage – and who are not yet represented by art galleries.
The contest aims to explore a variety of artistic studies and approaches, thus representing a true challenge for all of the participating artists.
For the first four editions, the five finalists and the theme of Menabrea Art Prize had been selected by CURA., media partner of Untitled Association initiatives.

THEME: MacGuffin as a bottle / a bottle as a MacGuffin Created by the british… PIANO is a Franco-Italian curatorial platform created on the initiative of the d.c.a /…
THEME: Will the teaspoon in the beer bottle save the world from the Swiss black…
THEME: The perfect self-portrait in the age of self(ie)-portrait The selfie, intended as the best…
THEME: A la recherche de nouvelles geographies “Atlantis sank in a single day and night…
THEME: The Double Antithetical to the idea of perfect copy, the double is marked by…